John deere construction

Digging deep into the customer’s aesthetic.

 
scaled_backhoe.jpg
Backhoe_sketches.jpg
 

The Process

John Deere needed a shirt that worked just as hard as the new L-Series Backhoe. The graphic was inspired by vintage bikes and mechanic shirts. I took the design from sketch to screen print.

 
 
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Design
Paige Winters

 

Creative Directors
Bill Bollman & Jason Cherry

 

Agency
FUEL

 
 

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