01 Castle Biosciences

Problem: Castle Biosciences, a fast-growing molecular diagnostics company, needed a brand and website refresh to match its momentum. The goal: one consistent experience across a growing portfolio of specialized tests.

Solution: Building on existing brand elements like color palette and logos, I designed a flexible system that scales across each of the test subbrands.

Success: Since the redesign launched, the company has continued to add tests to its product line using the same system.