Problem: HDMZ is an agency specializing in life science communication with decades of industry expertise. In a post-pandemic market saturated with life science agencies, HDMZ needed to rebrand and reposition itself.
Solution: I led the visual design and website refresh, working with our creative director and executive team. I developed the color-block type treatment, the duotone photography style, and the icon set, then built them into templates the whole agency uses. The new brand successfully communicates the industry HDMZ serves while showcasing their legacy and standing out from competitors.I led the visual execution and website refresh, in collaboration with the creative director and executive team. The new brand successfully communicates the industry HDMZ serves while showcasing their legacy and standing out from competitors.
Result: The team was energized by the rebrand, praising its easy-to-use system that empowers internal stakeholders to build their own materials under clear guidelines.
