Problem: Gator Bio was looking for a website as unique as its name. In the often forgettable world of lab instrument branding, Gator wanted to stand out.
Solution: Building on the existing logo and color palette, I created a design system that pairs the gator icon with molecule-like shapes. It includes a custom icon set, photo treatment style, and page templates the client's team can reuse. The system carried through the entire site, down to a custom-designed 404 page.
Result: After launch, Gator Bio came back to us for a graphic standards package, giving internal teams and external partners a clear playbook for using the brand consistently.
