06 Vyriad

Overview

  • My role: Digital Design Lead
  • Team: VP, Creative Services; VP, Digital Solutions; Front-End Developer; Project Manager; Client Services Lead; Senior Content Strategist
  • Audience: Investors and potential employees. 
  •  Platform: Marketing site on WordPress

Problem: Vyriad's outdated web presence didn't match the advanced viral technology they were engineering. They were looking for a well-defined visual system that would attract investors and potential employees.

Solution: After presenting two distinct design directions to the client, we moved forward with their chosen direction. Building on elements from their existing logo, I created a system that communicated who they were: collaborative, efficient, and established. It includes a custom icon set, photo treatment style, and page templates the client's team can reuse.

Result: The client continued to work with us on multiple communication projects, including PowerPoint and social media templates, and gave us a perfect 10 on our NPS survey.

What I Did

  • Visual identity system
  • Custom icon set
  • Photo treatment
  • Page templates

Related Projects

Vyriad homepage heroVyriad content page layoutVyriad statistics section with large numeralsVyriad photo treatment styleCustom Vyriad icon setVyriad style tiles showing color, type, and imagery directions